TAR: Mitigation of Climate Change - Chapter 5

IPCC
Chapter 
5: Barriers, Opportunities, and Market Potential of Technologies and Practices

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Référence à la dimension de genre

Chapter 5: Barriers, Opportunities, and Market Potential of Technologies and Practices

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5.3 Sources of Barriers and Opportunities

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5.3.8 Social, Cultural, and Behavioural Norms and Aspirations

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5.3.8.4 Social Structures and Identities

(...) In many societies, women are mainly responsible for purchasing food and clothing for other household members, while men are more influential over large household expenditures (Grover et al., 1999). (...)

5.3.8.7 The Need for Social Innovation 

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Box 5.3. Narratives about Climate Mitigation

There are, in fact, many “axes” that can be used to map out discourses on climate change. Another important perspective is that of gender (Grover et al., 1999; Hemmati, 2000). To some extent, the different axes can be correlated with those chosen by Ney, Rayner, and Thompson: feminist discourses have tended to align themselves with egalitarian discourses and in opposition to the hierarchical and market discourses as defined in Table 5.3.

 

Termes employés

Chapter 5: Barriers, Opportunities, and Market Potential of Technologies and Practices

(...)

5.3 Sources of Barriers and Opportunities

(...)

5.3.8 Social, Cultural, and Behavioural Norms and Aspirations

(...)

5.3.8.4 Social Structures and Identities

Most of the perspectives discussed in the last section treat the individual as a self-contained person with intrinsic motivations. While this is a dominant assumption in modern Western societies, in many cultures, individuals are understood primarily in relation to others, and behaviour is largely explained in terms of the social context (Hofstede, 1980; Cousins, 1989; Markus and Kitayama, 1991; Dittmar, 1992). In fact, the social and cultural context of the individual is important in all societies. It contributes to individuals’ moral ideals and identity, to their areas of empowerment or constraint, and to the options they perceive to be open to them. Social and cultural influences are mediated through the use of discourse and symbolism and through the actions of others. Individuals often conform to the cultural norms of their community because of their needs for safety, sense of belonging, love, and esteem.

Social structures help to shape consumption, for example, through the association of objects and activities with status (Veblen, 1899; Hirsch, 1977) and class (Bourdieu, 1979). Social structures also allow some individuals to influence the consumption patterns of others. In many societies, women are mainly responsible for purchasing food and clothing for other household members, while men are more influential over large household expenditures (Grover et al., 1999). Individuals within wider communities also influence each other’s consumption patterns and habits in a wide variety of ways, depending on the social structure and their respective positions within it.

5.3.8.7 The Need for Social Innovation 

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Box 5.3. Narratives about Climate Mitigation

Discourse or narrative – the written and spoken word – is one of the most important ways in which governments, businesses, NGOs, and the media influence each other and build agreement on policy directions. One of the most important barriers to GHG mitigation is the perception by some participants in national and international discourses that mitigation efforts might be costly, or might conflict with values such as individual freedom and equity. By analyzing these people’s discourse, new opportunities may be identified for developing GHG mitigation measures that are consistent with their core values. It may also be possible to build new coalitions among institutions and actors, to seek mutually satisfactory GHG mitigation strategies. Discourse and narrative can take many forms, including history, science, philosophy, folklore, and “common sense”. Foucault (1961, 1975) has shown how narratives become an instrument for wielding power. MacIntyre (1985) offers a way of thinking about narrative as part of our cultural context or tradition, as something that we inhabit. Professional analysts, such as scientists and economists, are members of groups that define themselves by such traditions and have their own narratives about the world. Our narratives co-evolve with our notions of “the good”, our understanding of our selves, our conception of society, our science (conception of nature), and our understanding of God or the spiritual dimension (Taylor, 1989; Latour, 1993). These understandings and conceptions are also central to our responses to climate change. Analyzing discourses can provide essential insights into different people’s assumptions and beliefs about the world. Thompson and Rayner (1998), Ney (2000) and Thompson (2000) have mapped out some of the essential features of the discourses that are used to describe and define positions on climate change. They focus in particular on two axes of the discourses: their view of nature and their conception of society. For example, some view the environment as robust, while others view it as fragile and vulnerable to human interference. Some believe that society works best through market-based institutions, while others believe that there should be more explicit emphasis on egalitarian, participatory approaches. Ney differentiates three main orientations: market-based, egalitarian, and contractarian or hierarchical. Some characteristics of these orientations are summarized in Table 5.3. Of these three, the market orientation clearly dominates international negotiations as well as the dialogue on climate change within many countries. It is also the source of the dominant discourse on climate mitigation policy within the IPCC.

Table 5.3: Discourses on climate change (adapted from Thompson and Rayner, 1998)

Discourse Hierarchical Market Egalitarian
Myth of nature Perverse, tolerant Benign, robust Ephemeral, fragile
Diagnosis of climate problem Population

Pricing/market failure

Profligacy

Policy bias Regulation Libertarian Egalitarian
Public consent to policy Hypothetical Revealed (voting) Explicit (direct)
Intergenerational responsibility Present>future Present>future Future>present

There are, in fact, many “axes” that can be used to map out discourses on climate change. Another important perspective is that of gender (Grover et al., 1999; Hemmati, 2000). To some extent, the different axes can be correlated with those chosen by Ney, Rayner, and Thompson: feminist discourses have tended to align themselves with egalitarian discourses and in opposition to the hierarchical and market discourses as defined in Table 5.3.

 

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